What to do to get the new year off to a great start?!! Sometimes it's the verbiage we use to gain attention from current and dormant customers. REFRESH In our personal lives we like to have a New Beginning or Fresh Start to the new year. Our customers very well want the same for their business! Ask them for a conversation about a refresh of their space. It can be as small as an office wall sign. Or as big as a refresh to the brand throughout the entire space. But before you reach out, have some ideas in your back pocket. Small and big! Creative wayfinding, illuminated signage, a green wall w/ logo, awards, etc. The most important thing to know about approaching your customer for a refresh is they may very much not welcome your ideas, have the budget or need one. But guess what?! Your ideas don't even matter. It's all about a touch. It's all about your customer seeing that you care about their business. So whether they begin a ...
I love writing about the sign industry and all of my experiences. I thought why not introduce myself on a more personal level. I am a mom of an almost 18 year old son. Graduating class of 2024. Let me tell you this kid has a beautiful genius mechanical mind. I could never attempt to learn or know what he does. NO chance of getting him to join the world of signs Ha! I have a sister a couple years younger than me and a brother 13 years younger than me. Obviously mom wasn't done. My sister has 6 beautiful children and a new grandbaby. Our family keeps getting bigger and we couldn't be more happy about it. My brother probably decided long ago being an uncle at an early age that his sisters had enough kids for his lifetime. My brother is an amazing hunter and fisherman so when he's not working he's outside doing something! When i was going to community college I was working and also visiting my grandparents nearby to help with my M...
If you're looking for sound advice to save your team or your sanity, you've come to the wrong place. Or the right place, as long as you appreciate humor along the way! So. I've been managing employees for over two decades in the sign industry, starting before my son was born. Let me tell you that it has been an adventure. I've managed teams of three to teams of twenty. It doesn't matter the size of your team, you will suck as a manager. Please don't be upset about it, just own it, it'll make your life easier 😂 I mean, who can please e-v-e-r-y-o-n-e ? I've learned in my later years that I needed to become a leader rather than a boss. Someone my team looks up to and will come to for help. It's so much easier to be a boss and just give out orders though! That whole "There's no I in Team" phrase is no longer monotonous, it's essential. But as a good leader you are now analyzing everything you say, everything you ...
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