"How much does this cost?"

 We love our customers right?? Right??

Let's set the tone...  A customer calls and you answer with your super long friendly welcoming hello message and ask "How can I help you?"  You have a big smile on your face even though they can't see it.  Anxiously waiting for their wants and needs.  They say "I need a sign.  How much does it cost?"  After you slam your forehead in your hand, you shake your head and say "I'm so glad you need a sign and you've come to the right place"

What people still don't quite get is that we make custom signage for every single order and every single business.  They blanket us in with ordering the same yard signs and banners that everyone else gets.  Am I right?  Even my friends think I make stickers!  At this point I ask them how do they think we sell millions of dollars each year?  They still think it's stickers and banners.

So while we are constantly educating the public about what we do, take the opportunity with those customers to tell them all the cool and expensive signs we make.  Even if they just want some yard signs.  Love what you do no matter what they want.  Don't let it steal your sunshine!  Share some sign sunshine onto them!

Budget.  Budget.  Budget.  #1 If you don't have a store minimum you should.  That way you can upsell and cross sell to get that customer there.  But if they start asking for a lot you can always see what there budget is.  That way you can come up with the best solution to make a great product while fitting their financial needs.

Keep sharing your passionate sunshine for the sign industry to everyone.  We're lucky to have fallen into such a unique and awesome industry!